Like other high-risk industries, online gaming is also prone to many security and financial fraud issues. The players feel insecure for many reasons, but with the presence of well-equipped high-risk merchant accounts, it is simpler now to provide better safety to the players. As a result, trust and customer loyalty improve and, in turn, brings more profit for a gaming merchant. Here, in this blog, are some innovative ways that gaming merchants try along with their merchant account providers. The ultimate aim is to make gaming players feel secure while they play.
Reassure Your Customers Before Purchase
Gaming merchant account providers take customers’ security quite seriously. They approve only those merchants who can reassure about a safer payment experience. Research reports show that safety assurance before purchasing a service or product impresses prospective customers. They tend to complete a purchase if they get a surety of security.
The digital authentication logos help a lot to create a positive image of a gaming platform. Mentioning things like ‘Mastercard Secure,’ ‘Verified by Visa,’ etc., helps a lot in clearing the doubts of the players about safer transactions. The security indicators for a gaming merchant are:
- Digital authentical logos.
- Industry regulators and associations logos.
- Digital security logos.
- Third-party consumer protection.
Percentage of people in different countries tend to purchase due to a digital authentication logo
- Australia – 65%
- Brazil – 73%
- USA – 60%
- Argentina – 68%
- Germany – 43%
- Mexico – 73%
- Columbia – 66%
- Japan – 49%
- UK – 47%
- Spain – 74%
Commit To Providing Comfort And Support While Creating An Account
Making an account by a customer is the first step, and the online gaming merchant account holders should try to give the best experience on this part. According to a survey, 88% of people prefer to make an account when purchasing video content. If they see that the gaming platform gives round-the-clock support to the players, they happily create an account.
Another comfort you can give your customers as a merchant is the option to save credit card details. 43% of gamers are most likely to make the account if they can save payment details in the account. Similarly, 40% of respondents tend to create an account if their details get updated automatically when their card is about to expire.
User Authentication Makes People Think You Are Dedicated To Customer Security
Customers always take the merchants seriously who make serious efforts in the authentication process. However, it extends the log-in time for a player, but because the customers know it can save them from a financial threat, they are happy to authenticate themselves.
Fingerprint scanning and biometric option are the two prime ways of authentication, and the players are happy to do both. According to their preference, they choose the option. Mostly gambling merchant account holders offer the choice to the customers to authenticate in the desired manner. 87% of players are ready to establish their identity in both ways.
Here is the percentage of people according to the age group for the preference of varied biometric authentication.
- Voice recognition – 4% (Age – 18-34 yrs) , 5% (Age- 35-54 yrs) , 11% (Age – 55+ yrs)
- Face ID – 19% (Age – 18-34yrs), 16% (Age 35-54yrs) , 12% (Age 55+)
- Fingerprint – 65% (Age – 18-34yrs), 65% (Age – 35-54 yrs), 49% (Age – 55+)
Send Timely Payment Confirmation When Your Customers Make a Payment
Any consumer wants to get immediate confirmation or notification after making a payment. The reassurance after payment can be sent in different ways such as through e-mail, text, on-screen notification, etc. The point is some assurance of received payment is vital to keep the customers building trust on your gaming platform.
Percentage of People In Different Countries For Payment Confirmation –
- Email – Brazil 89%, UK 85%, Germany 83%, Spain 73%, Colombia 68%
- On-Screen Confirmation – Mexico 53%, Spain 57%, UK 87%, Columbia 47%
- Text – UK 52%, China 69%, Mexico 23%, Argentia 15%, Brazil 17%
- Push Notifications – Japan 24%, U.S 45%, Australia 13%, UK 11%, Germany 12%
The more transparent you are, the more your customers will trust you. Customers today are pretty intelligent and aware of their rights. A business can never afford to take its customers for granted. However, the merchants today are quite honest because they want to retain the consumers for a long time, in fact, for their whole life. It is because, beyond short-term benefits, they look to achieve their player’s loyalty.
The strong team of gaming merchants, merchant account providers, and the gaming payment gateway create a secure network for the players. Gaming content users can consume the services without fear of losing their financial data or identity through identity theft. People can play on gaming platforms stress-free thanks to the new technology and its amalgamation with the gaming industry. Innovative security and payment processing tools have made things simpler for merchants and customers. No need to mention that it all happens due to the supportive presence of the gaming merchant account providers. Don’t you agree?
Read More Blog: High-Risk Merchant Account Is So Special For Businesses